Website JSON-LD Schema For Multiple Locations

When you’re trying to give a website the best Local SEO setup, most of the time you concentrate on getting on Google Business (aka Google Places), making sure you use the area’s name on the site and getting reviews. The other part of a good local SEO setup is structured data. Below I’ll show you how to use Schema markup to better assist Google and other sites with identifying your business details, especially when you have more than one location. This is even more essential if you’ve got more than one location listed on a single page of your site, which can be the case with one page or small websites. I’ve started using JSON-LD instead of the microdata version because you can just group it all together in one script. The downside is that you have to update the code if your location...

Why Your Company or Blog Needs a Vision Statement

When it comes to starting a company,¬† a very ‘old school’ part of the branding process to create a Mission and Vision Statement. I cannot tell you how many old companies I’ve worked with that took these statements as law and have them up on a mounted poster in their offices.   We all know though that no one outside the company REALLY cares what your vision statement is, but still people want it on their websites and other marketing materials.   Why I think your blog or company needs a vision statement is a bit different than telling your potential audience what you stand for and displaying it on all your marketing materials.   To me, a vision statement is a way for you to describe to yourself and any employees what your business does. This is important if you’re just starting out...

How to Choose a Blog/Business Name

Choosing a business or blog name is hard, but what is harder is changing it once you’ve got a following. This is why it is very important to choose a name you like right from the beginning. The name should be informative, memorable and not a fad. What do I mean by this? First let’s look at the ‘informative’ part. New brands that try to go with the single word names normally end up confusing people. This is why many new companies should (and do) have explanation names or at least sub-names.To explain, a name like “PowerPro Nutritional Supplements” is a lot more informative than simply “PowerPro”. If you’re brand is well known, like say, Coke, then you’re welcome to get rid of any explanations. The explanation part could also be a sub-name, or tagline, as long as its used everywhere. So in this...

When to Charge Clients and When to Do Favors

When you’re a freelancer or you’ve got your own online service business – whether its design, copy writing, web development, SEO or just consulting – there always comes times when a client asks for something that takes you only a few minutes to do and you have to decide whether you charge them a minimum or not. I find this situation comes up a lot, like when a current client asks me to add a email address to their hosting account. It is something I can do in less than 3 minutes – its only 4 clicks and typing the new email address in – but I sometimes feel slightly bad about billing them for it (I DO bill for the yearly Google Apps email fees). So when do you bill for these small tasks and when do you just do them for a...

How to Stay Motivated When Starting a Passive Income Business

Starting an online passive income business is a long-term process, and rarely is a quick thing. If you’re just starting from scratch with an online business, growing it can take time and it does really put a strain on your patience. So when you’re starting, how do you get past the first few weeks or months that don’t show much progress when it comes to traffic or sales? 1. Set some achievable long-term¬†targets I find this essential to not getting frustrated with slow moving websites. I obviously want(and dream) of seeing huge traffic coming to brand new websites right from the beginning, but without spending money on ads, or buying into existing websites, traffic will come slowly. I’ve found that it takes Google 2 weeks – 2 months to really get site’s ranking well, even with great content. So when you’re first starting out,...