7 Online Listing Tips for Real Estate Agents

We’ve been in the process of buying a house and over the past few months I’ve realized that many agents don’t really know how to use MLS (Canadian home listings) to it’s best. When your target buyers are becoming more computer and tech savvy, you must make sure the listings are up to par.   So here is a list of a few tips that I came up with while browsing the listings: 1. Communication is key. If your phone number and email are on the listing, then answer your phone and respond to emails fast! And better yet, make sure those emails/numbers actually work! (True story: I once had to do some googling to find the owner of a house we wanted to see and contacted them directly after numerous attempts to call the agent failed because they didn’t respond to emails and the...

Search Engine Marketing Tip: Addresses

When was the last time you tried to find a business online that you knew the location but not the business name? Or maybe you saw an address in an email signature that you wanted to check out. Chances are, you’ve looked up an address in Google, typed in “111 Main St. City” and seen businesses listed who are at that address. If you’ve done a good job with SEO, they will see what your business/site is about in the search results. That is if there are no other companies with better ranking for that address. But there is a way around this. If you add your address into your search engine ad’s keywords, there’s a good chance you’ll be one of the only ones coming up, and it will be above the organic listings. You can also use this space to promote monthly...

Restaurant Branding Tip: Kleenex

Here’s a quick thought for restaurants that I find incredibly simple yet it’s hard to find one that actually does it: provide kleenex in bathrooms. Now I know this sounds simple, and potentially pointless, but it’s something people will notice. Have you ever had to blow your nose or sneeze in a restaurant bathroom? You start fumbling for toilet paper, which is more annoying than anything. I’m a fan of hot food, including chicken wings, and one thing that normally happens with spicy food is a runny nose. Restaurants who serve wings or other spicy food could build a better brand, even if just subconsciously by providing this simple convenience to it’s patrons. I can name local restaurants that have gone that extra step. So why don’t more restaurants do this? Cost? Added chore in bathroom cleaning? Branding happens in the restaurant as well...

The use of social media in strike situations

The title should actually be the MIS-use of social media, but that sounds too negative. Right now the Ontario College Support Staff are on strike across the province. I’ve seen strikes happen throughout my school experience, both in highschool and college, but never have had the chance to see it from the striker’s point of view. I myself am not involved but Danielle unfortunately is. She just started the college job in May, then this happened. From what she tells me about it, from the side of the support staff, the best I can do to help is keep informed with what the strike is about, and how both sides are feeling the pressure. Being the social media guy, I went to Twitter to keep up on the news and browse what people were saying about the strike. Negotiation leaders not using the tools...

Update Junkie

Hello everyone. My name is Aaron and I’m an update junkie. Wow that feels better. Have you ever turned on your Mac* or i-device and seen that red number appear on the app store icon, or had the software update box come up, and got excited wondering what was new? Yah that’s me. I have a craving for updates to the point where I’ll manually check for software updates if I haven’t seen one come up recently. I love the fact that the App Store tells you when your programs are out of date. I wish it would connect to all my programs. I also love finding new apps and trying them out. ‘Free’ is a keyword that is the icing on a new app cake. That being said, I thought I’d list a few resources I use to keep up on tech and apps...