Changing the Howdy Message in the WordPress Admin Bar

When developing a WordPress site when the client will have backend access, sometimes you want to customize parts of it to make it more targeted towards the client. The ‘Howdy, ’ part of the admin bar has always annoyed me because of how unprofessional it is. As well, it doesn’t give an inexperienced user a hint that there is a menu under it. I’ve had many clients who are trying out WordPress on their own ask how to log out, and most never even though to click/hover over that Howdy message. So, when setting up a site for a client, here’s the easy way to change this message just using a functions.php code. Here’s the full code: For the most part, this just calls up the action of rendering the admin bar using the hook ‘admin_bar_menu’. Steps To Make The Change So first step...

Canada gets Adwords Targeting via Postal Code

Google’s Adwords have been working hard to allow for very specific targeting recently. I’ve been impressed with the number of small Canadian towns that show up in it’s targeting settings, as I set up campaigns for local companies. To be even more specific, they now have added targeting by postal code to the type of targeting you can do. Most people may not find this interesting, and may just think that ‘why not just target by city?’, but the real benefit of this is to partner PPC ads with physical admail. You know, those flyers, postcards, etc that you get in the mail? Those, if unaddressed, are normally sent out in groups based on postal codes. Most cities have known general demographic areas, where the majority of people living there are categorized together. For example, where I live in Brights Grove, is know to...

How to Add a Header Image to Twitter

Today Twitter announced some new design changes to its profile pages. One especially big change is that you can now add a header image to  your profile. More specifically, you can add an image under your photo/bio, which makes me think that in the next while things will still change more, as the header image is kind of hidden still. Anyway, for those looking to get your own header image, here are steps to do it: Log into Twitter.com  Click on the little gear in the top right, beside the Search Box, and click on ‘Settings’ From the left menu, select ‘Design’ In the second section down, under the ‘Customize your own’ title, there is now a Header upload area. Find an image you want (has to be max 1200px wide by 600px high), and upload it. The next screen will let you shift...

7 Online Listing Tips for Real Estate Agents

We’ve been in the process of buying a house and over the past few months I’ve realized that many agents don’t really know how to use MLS (Canadian home listings) to it’s best. When your target buyers are becoming more computer and tech savvy, you must make sure the listings are up to par.   So here is a list of a few tips that I came up with while browsing the listings: 1. Communication is key. If your phone number and email are on the listing, then answer your phone and respond to emails fast! And better yet, make sure those emails/numbers actually work! (True story: I once had to do some googling to find the owner of a house we wanted to see and contacted them directly after numerous attempts to call the agent failed because they didn’t respond to emails and the...

Search Engine Marketing Tip: Addresses

When was the last time you tried to find a business online that you knew the location but not the business name? Or maybe you saw an address in an email signature that you wanted to check out. Chances are, you’ve looked up an address in Google, typed in “111 Main St. City” and seen businesses listed who are at that address. If you’ve done a good job with SEO, they will see what your business/site is about in the search results. That is if there are no other companies with better ranking for that address. But there is a way around this. If you add your address into your search engine ad’s keywords, there’s a good chance you’ll be one of the only ones coming up, and it will be above the organic listings. You can also use this space to promote monthly...