When was the last time you tried to find a business online that you knew the location but not the business name? Or maybe you saw an address in an email signature that you wanted to check out.
Chances are, you’ve looked up an address in Google, typed in “111 Main St. City” and seen businesses listed who are at that address.
If you’ve done a good job with SEO, they will see what your business/site is about in the search results. That is if there are no other companies with better ranking for that address.
But there is a way around this. If you add your address into your search engine ad’s keywords, there’s a good chance you’ll be one of the only ones coming up, and it will be above the organic listings. You can also use this space to promote monthly products or services, or something new that you now have.
Keep in mind using variations of how people could search the address. Ie: 111 main st. OR 111 main street, etc.
It’s a simple trick, but one that may get you that lead you need.