Why You Should Archive Your Site With Archive.org

One of the few things you want to think about when launching a new site is what would happen if it suddenly got deleted or lost. While its not a common thing to happen, I can definitely tell you it does sometimes. Perhaps you think you’re doing the right thing in updating a WordPress theme, and suddenly the site has been reverted back to the original version. Or maybe your hosting company had a server go down and the backups you thought existed don’t. Or maybe your assistant just accidentally deleted your home page. Things happen, and sometimes you can’t control it. Most of the time your server will have backups, whether its daily or weekly or maybe even monthly, but when that fails, how would you get your site back to normal? Let me introduce you to Archive.org’s Wayback Machine. Archive.org is a¬†website/app...

5 Great Places to get Free Stock Photos Online

Any web or graphic designer will tell you that finding a beautiful stock image that works with their design is essential to creating a strong marketing piece. Stock images have also come a long way from the very basic, over-used ‘men in suits shaking hands’. Photographers are a lot more creative now and there are some absolutely beautiful photos available for any kind of project. While there are a large number of paid stock image websites (some with great images, some with those over-used, bland images), independent designers sometimes benefit from having access to free images to better meet a limited budget. And just because they are free, doesn’t mean that they are small-sized images or ‘bottom of the barrel’ selections. The sites below have just amazing photographs, from simple still-shots of items to majestic landscapes to abstract patters, all for free! A short...

Google is Now Showing ‘Missing’ Keywords in SERPs

This looks like it just popped up today, but in Google’s search results, there is now a line under what looks like the first two or three results that says ‘missing:’ and shows what search term you had that these sites didn’t show. What’s interesting about this, is that recently Google’s been showing search results with the full keyword below and then having one or two terms crossed out that it didn’t find on those pages. The idea is that Google wants to show you some results that may not have all the keywords you wanted, but still may be relevant. This new look suggests that it is going for a more streamlined approach to showing results, as per the Hummingbird update. This is probably only one of the changes we’ll see over the next year as the new algorithm slowly pushes into Google’s...

Changing the Howdy Message in the WordPress Admin Bar

When developing a WordPress site when the client will have backend access, sometimes you want to customize parts of it to make it more targeted towards the client. The ‘Howdy, ’ part of the admin bar has always annoyed me because of how unprofessional it is. As well, it doesn’t give an inexperienced user a hint that there is a menu under it. I’ve had many clients who are trying out WordPress on their own ask how to log out, and most never even though to click/hover over that Howdy message. So, when setting up a site for a client, here’s the easy way to change this message just using a functions.php code. Here’s the full code: For the most part, this just calls up the action of rendering the admin bar using the hook ‘admin_bar_menu’. Steps To Make The Change So first step...

Canada gets Adwords Targeting via Postal Code

Google’s Adwords have been working hard to allow for very specific targeting recently. I’ve been impressed with the number of small Canadian towns that show up in it’s targeting settings, as I set up campaigns for local companies. To be even more specific, they now have added targeting by postal code to the type of targeting you can do. Most people may not find this interesting, and may just think that ‘why not just target by city?’, but the real benefit of this is to partner PPC ads with physical admail. You know, those flyers, postcards, etc that you get in the mail? Those, if unaddressed, are normally sent out in groups based on postal codes. Most cities have known general demographic areas, where the majority of people living there are categorized together. For example, where I live in Brights Grove, is know to...