IMB Corp’s VP Sandy Carter is known for saying: “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” Its not surprising that some marketing plans fail to capture the target audience’s interest. Attention spans are shorter, there […]
Marketing Like Storytelling Read More »
I’ve come up with an idea for Twitter’s next step in micro-blogging that includes geolocation technology. With the amount of companies jumping in on the location data, telling you of sales and promos in your immediate area, I think its time to reverse that trend. What if you could tweet to only people within 50
Prediction: The Next Step for Twitter: Limited Geolocation Read More »
There has been a term going around businesses lately called ‘Hybrid Leaders’. These are not people that run off of gas and electricity (or can’t decide between coffee or tea). These are the new face, the new ‘idea’ in business leadership. Some names that are being pegged to this term are President Obama (@barakobama), Virgin
