Why Your Company or Blog Needs a Vision Statement

When it comes to starting a company,  a very ‘old school’ part of the branding process to create a Mission and Vision Statement. I cannot tell you how many old companies I’ve worked with that took these statements as law and have them up on a mounted poster in their offices.   We all know though that no one outside the company REALLY cares what your vision statement is, but still people want it on their websites and other marketing materials.   Why I think your blog or company needs a vision statement is a bit different than telling your potential audience what you stand for and displaying it on all your marketing materials.   To me, a vision statement is a way for you to describe to yourself and any employees what your business does. This is important if you’re just starting out...

How to Choose a Blog/Business Name

Choosing a business or blog name is hard, but what is harder is changing it once you’ve got a following. This is why it is very important to choose a name you like right from the beginning. The name should be informative, memorable and not a fad. What do I mean by this? First let’s look at the ‘informative’ part. New brands that try to go with the single word names normally end up confusing people. This is why many new companies should (and do) have explanation names or at least sub-names.To explain, a name like “PowerPro Nutritional Supplements” is a lot more informative than simply “PowerPro”. If you’re brand is well known, like say, Coke, then you’re welcome to get rid of any explanations. The explanation part could also be a sub-name, or tagline, as long as its used everywhere. So in this...

When to Charge Clients and When to Do Favors

When you’re a freelancer or you’ve got your own online service business – whether its design, copy writing, web development, SEO or just consulting – there always comes times when a client asks for something that takes you only a few minutes to do and you have to decide whether you charge them a minimum or not. I find this situation comes up a lot, like when a current client asks me to add a email address to their hosting account. It is something I can do in less than 3 minutes – its only 4 clicks and typing the new email address in – but I sometimes feel slightly bad about billing them for it (I DO bill for the yearly Google Apps email fees). So when do you bill for these small tasks and when do you just do them for a...