Here is a very simple concept that most businesses overlook or never think about: giving something valuable away for free. I’m not talking about free coffee at McD’s or a monthly prize for following someone on Twitter. I mean something that the company had to work hard on, something valuable and useful to the end …
I just read a post from LondonTopic.ca(see: Curtain Call?), outlining the independent news site’s downfall. Going beyond his family issues, and while I’m sure his heart was in the right place, maybe it was just bad timing. It was a concept that would have been big 10 years ago, but may be past its prime …
Napoleon was once asked whether he preferred courageous generals or brilliant generals. Neither, he replied; he preferred lucky generals. Luck and risk go hand in hand in both war and business. In most cases, only with taking a risk can a battle or business be succeeded successfully. The problem with a risk though is that …
Mashable posted an article about the Denny’s restaurant making a print mistake involving their Twitter account. The mistake happened in Nov 2009 and has still had no major correction. If I’ve learned anything from watching social media its that if something happens it can get viral (big) very fast, that includes mistakes. Denny’s mistake was …
Instant Social Media Means Need for Instant Reactions Read More »
Have you ever gone to an event to meet other tweeters and have no idea who those people are because their twitter names are something like @sweet_tea or @business_man_1982? You have to introduce yourself, get their name, then get their ‘other’ name to make an association with their online presence. I know name tags that …
